Public speaking is a fundamental skill in college and beyond. Whether you’re delivering a persuasive argument, a captivating story, or an informative presentation, the words you choose and the way you deliver them usually matter. “What is a rhetorical device?,” – the curious student asked, eager to unravel the secrets behind the persuasive power of language. Rhetorical devices are powerful tools that can attract the reader’s attention and elevate your speeches, making them more engaging, persuasive, and memorable. In this article, we’ll explore 30 highly popular and extra powerful figures of speech with examples to help you understand how to use them effectively when you need an emotional reaction.
So, What Are Rhetorical Devices?
Rhetorical devices are linguistic tools people use to make their communication more persuasive and engaging. By playing with the structure, sound, or meaning of certain words, they can get a specific reaction from the audience. You’ll come across common rhetorical devices in writing, speeches, and even everyday conversations—they’re often used to make arguments more convincing or ideas easier to understand.
30 Rhetorical Devices You Can Use In Your Speech

They are like secret weapons for effective communication. Here are the most commonly used stylistic devices that help to achieve a rhetorical effect:
- Alliteration
Definition: Alliteration is the repetition of the initial consonant sounds in a series of words within a sentence or phrase.
Effect: Alliteration adds a pleasant and rhythmic quality to your speech, making it more memorable and engaging.
- Allusion
Definition: Allusion is a brief reference to a person, event, place, or work of art, often from history, literature, or culture, that the audience is expected to recognize.
Effect: Allusion helps create deeper meaning in a statement by drawing on shared knowledge, adding richness and layers of understanding without needing detailed explanation.
- Anadiplosis
Definition: Anadiplosis is the repetition of the last word or phrase from one sentence or clause at the beginning of the next.
Effect: This device creates a sense of continuity and can add emphasis or rhythm to a sentence, making it more memorable.
- Analogy
Definition: An analogy is a comparison between two things for the purpose of explanation or clarification, often highlighting similarities between unfamiliar and familiar concepts.
Effect: Analogies make complex or abstract ideas easier to understand by linking them to something the audience already knows.
- Anaphora
Definition: Anaphora involves repeating a word or phrase at the beginning of successive sentences or clauses.
Effect: Anaphora emphasizes a point and adds a sense of urgency, making it a powerful device for speeches with a call to action.
- Aporia
Definition: Aporia is an expression of doubt or uncertainty where the speaker appears unsure or undecided about a subject.
Effect: This device engages the audience by presenting a dilemma or by appearing to invite them to join in the speaker’s uncertainty, often leading to a more thoughtful consideration of the topic.
- Antiphrasis
Definition: Antiphrasis involves using a word or phrase in a way that is opposite to its usual meaning, often for ironic or humorous effect.
Effect: It creates surprise or humor by using language in a way that is unexpected or contradictory, emphasizing irony or sarcasm.
- Cacophony
Definition: Cacophony refers to using harsh, jarring sounds within a phrase or sentence.
Effect: It creates an unpleasant or jarring effect, often to convey chaos, discomfort, or tension, and can draw attention to a specific idea or moment in a piece of writing.
- Chiasmus
Definition: Chiasmus is a literary device where two or more clauses are reversed or mirrored in structure (ABBA format).
Effect: Chiasmus can create a memorable rhythm and highlight contrasts or important ideas, making the sentence feel more balanced and impactful.
- Dialogism
Definition: Dialogism is when the speaker includes or mimics a conversation or dialogue within their text or speech, often between multiple voices or perspectives.
Effect: It can make the speaker’s argument feel more dynamic and interactive, drawing in the audience by presenting different viewpoints or internal debates.
- Epistrophe
Definition: Epistrophe is repeating a phrase or a word at the end of successive clauses or sentences.
Effect: It emphasizes a key idea or theme and can create a rhythmic, almost hypnotic effect that reinforces the message being conveyed.
- Euphemism
Definition: Euphemism is the substitution of a mild or less direct word or phrase in place of one that is harsh, blunt, or offensive.
Effect: It softens the impact of difficult or uncomfortable topics, making them easier to discuss without causing offense or discomfort.
- Hyperbole
Definition: Hyperbole involves exaggerated claims or statements not meant to be taken literally.
Effect: Hyperbole adds humor and emphasis to your speech, making it memorable and entertaining.
- Irony
Definition: Irony is when the intended meaning of a word or expression is the opposite of its literal or usual meaning.
Effect: Irony can create surprise and humor in your speech, making it more engaging.
- Litotes
Definition: Litotes is an understatement that uses negation to express a positive statement, often by saying something is not the opposite of what it is.
Effect: Litotes emphasizes the point by downplaying it, often adding a layer of irony or modesty to the statement.
- Meiosis
Definition: Meiosis is a form of understatement that uses a mild term to describe something that is actually much more significant or intense.
Effect: It can convey modesty, humor, or irony by downplaying the importance or seriousness of an idea or situation.
- Metaphor
Definition: A metaphor is a figure of speech in which a word or phrase is applied to an object or action to which it is not applicable.
Effect: Metaphors help the audience visualize and understand complex concepts by drawing parallels to familiar things.
- Metonymy
Definition: Metonymy is the substitution of one word or phrase for another that is closely associated with it, such as using “the crown” to refer to a king or queen.
Effect: It simplifies communication by using a familiar, related term instead of the full description, making ideas more accessible and resonant.
- Onomatopoeia
Definition: Onomatopoeia is using words that imitate the sounds they describe.
Effect: Onomatopoeia creates sensory experiences, making your speech more vivid and engaging.
- Oxymoron
Definition: This is a figure of speech in which two contradictory or opposing words are placed next to each other, such as “deafening silence” or “bittersweet.”
Effect: It highlights paradoxes or complex truths by juxtaposing opposites, adding depth and intrigue to the phrase.
- Paradox
Definition: A paradox is a self-contradictory or illogical statement but reveals a deeper truth upon further reflection.
Effect: Paradoxes challenge conventional thinking, encouraging the audience to think critically and consider multiple layers of meaning.
- Parallelism
Definition: Parallelism involves using similar structures in successive sentences or phrases.
Effect: Parallelism adds balance and rhythm to your speech, making it more appealing and memorable.
- Pleonasm
Definition: Pleonasm is the use of more words than necessary to convey a meaning, often through redundancy, such as “free gift” or “a round circle.”
Effect: It can create emphasis or a sense of over-explanation, often used to draw attention to a specific point or to add a sense of rhythm.
- Rhetorical question
Definition: A rhetorical question is posed for effect rather than to elicit an answer.
Effect: Rhetorical questions engage the audience and make them think, as they don’t require a response.
- Repetition
Definition: Repetition is the deliberate use of the same word or phrase for emphasis.
Effect: Repetition reinforces a point and creates a sense of unity in your speech.
- Satire
Definition: Satire is a genre of writing or speech that uses humor, irony, or ridicule to expose and criticize human vices, flaws, or societal issues.
Effect: Satire makes its audience think critically about social issues by highlighting the absurdities and shortcomings of individuals or systems in a witty way.
- Simile
Definition: A simile is a comparison using “like” or “as” to show the similarity between two things.
Effect: Similes create vivid and relatable imagery, making your speech more engaging and understandable.
- Syllepsis
Definition: Syllepsis is when a single word governs or modifies two or more words, though the meaning of the word may change with each use, such as “He stole my heart and my wallet.”
Effect: It creates a playful or ironic twist by linking two seemingly unrelated ideas or actions to the same word, often adding humor or emphasis.
- Synecdoche
Definition: Synecdoche is when a part of something represents the whole, or the whole represents a part, such as using “wheels” to refer to a car.
Effect: It condenses complex ideas into simpler, more familiar terms, and can make descriptions more vivid or relatable by focusing on key aspects of the whole.
- Zeugma
Definition: Zeugma is the use of a single word to govern two or more words, though these words typically have different meanings.
Effect: Zeugma creates a sense of surprise or wit by linking contrasting ideas with one word, often producing a humorous or striking effect.
Examples of Rhetorical Devices in Action
Here are some examples of common rhetorical devices to illustrate their use and the effects they can have on the audience:
- Alliteration
Example: The swift, silent shadows slithered through the street.
(Repetition of the “s” sound.) - Allusion
Example: He was a real Romeo with the ladies.
(Reference to the character Romeo from Shakespeare’s Romeo and Juliet.) - Anadiplosis
Example: Hope is the thing with feathers. Feathers that fly across the sky.
(Repetition of “feathers” for emphasis.) - Analogy
Example: Just like a car needs fuel to run, a body needs food to function.
(Comparison to explain the importance of nutrition.) - Anaphora
Example: We will rise. We will shine. We will conquer.
(Repetition of “We will” to inspire action.) - Aporia
Example: Should I trust him, or should I turn my back on him? I don’t know what’s right.
(The speaker shows uncertainty and doubt.) - Antiphrasis
Example: Oh, what a beautiful day for a swim in this freezing water.
(Using “beautiful” ironically when referring to a cold situation.) - Cacophony
Example: The train screeched, the wind howled, and the thunder cracked as the storm approached.
(Harsh, jarring sounds create a tense atmosphere.) - Chiasmus
Example: Do what you love, and love what you do.
(The structure of the sentence is mirrored for emphasis.) - Dialogism
Example: “I can’t believe you did that!” “It was necessary, wasn’t it?”
(A back-and-forth exchange that adds depth to the argument.) - Epistrophe
Example: The song was beautiful, the rhythm was perfect, and the message was clear.
(Repetition of “was” at the end of each clause.) - Euphemism
Example: The company has downsized, which means there have been some layoffs.
(Using “downsized” instead of the more direct “laid off.”) - Hyperbole
Example: I have a ton of homework to do tonight.
(Exaggerating the amount of work to emphasize its overwhelming nature.) - Irony
Example: The fire station burned down while the fireman was out on a call.
(A twist of fate—what you would expect to be safe is ironically destroyed.) - Litotes
Example: It’s not bad, considering the circumstances.
(A double negative—implying something is actually quite good.) - Meiosis
Example: It’s just a scratch, no big deal.
(Downplaying the significance of an injury, which may actually be serious.) - Metaphor
Example: Her mind is a library full of stories.
(Comparing the mind to a library to illustrate its vastness.) - Metonymy
Example: The White House released a statement today.
(Using “The White House” to refer to the President or his administration.) - Onomatopoeia
Example: The leaves rustled in the breeze as the owl hooted in the distance.
(Words like “rustled” and “hooted” imitate real sounds.) - Oxymoron
Example: She was a painfully beautiful person.
(Combining contradictory terms to highlight complexity.) - Paradox
Example: The more you know, the more you realize how little you know.
(A self-contradictory statement that makes the reader think deeper.) - Parallelism
Example: She enjoys swimming, running, and biking.
(Using similar grammatical structures to create balance and rhythm.) - Pleonasm
Example: He was the lone survivor of the single-handed rescue mission.
(Unnecessary repetition of ideas—“lone” and “single-handed” both convey the same idea.) - Rhetorical question
Example: Who doesn’t love a good movie on a rainy day?
(A question asked for effect rather than to get an answer.) - Repetition
Example: She said it once, and then she said it again.
(Repetition of “said” to emphasize the action.) - Satire
Example: The politician promised to fight corruption while pocketing a briefcase full of bribe money.
(Using humor and irony to criticize hypocrisy.) - Simile
Example: The water was as cold as ice.
(A comparison using “as” to highlight the intensity of the cold.) - Syllepsis
Example: He took her hand and the opportunity.
(A single verb governing two different objects with different meanings.)
- Synecdoche
Example: The captain shouted, “All hands on deck!”
(Using “hands” to represent the people aboard the ship.) - Zeugma
Example: She broke his heart and his bank account.
(A single word “broke” governs two different ideas, creating a striking contrast.)
Pro tip
To choose what figure of speech fits the best to your text, consider your purpose and the effect you want to achieve. Ask yourself whether you want to emphasize imagery, emphasize a point, create humor, or engage the audience emotionally.
Why figurative language makes your message memorable
Want to make your words stand out and keep people engaged? Using persuasive devices is a great way to do that! Here’s how to use them to add emphasis, create rhythm, and throw in some humor:
- Adding Emphasis
If you really want to drive a point home, repetition is your best friend. Saying the same thing over and over makes it stick. Think of Martin Luther King Jr.’s “I have a dream…” – it’s powerful because he kept repeating it. You can also use epistrophe, where you repeat a word at the end of sentences for extra punch, like “We want change, we demand change, we will create change.”
- Creating Rhythm
Want your words to flow like music? Alliteration can make your speech or writing feel smooth, like “Silent stars shimmer.” You can also use parallelism, where you keep the structure of your sentences similar. It makes everything sound balanced and strong, like “We fight, we rise, we conquer.”
- Adding Humor
For humor, irony is a great choice. It’s funny when things don’t go as expected—like saying, “I love waiting in line!” when it’s clearly the opposite. Or use antiphrasis, where you use words in a silly way, like calling a huge guy “Tiny.” And if you really want to exaggerate for laughs, hyperbole is your go-to—“I’m so hungry, I could eat a whole cow!”
Recommended reads
Why should you use rhetorical devices?
Literary devices are powerful tools for any college student aiming to write an impressive graduation speech or simply leave their audience stunned. Here’s why they’re so important:
- Capture attention. Devices like alliteration, rhetorical questions, or anaphora draw your audience in and keep them hooked throughout your talk.
- Simplify complex ideas. Metaphors, analogies, and similes break down difficult concepts, making them easier for your listeners to understand and relate to.
- Make your message stick. Repetition, parallelism, and chiasmus help reinforce key ideas, making your speech more memorable so that your audience walks away remembering your main points.
- Highlight key points. Emphasizing important parts of your speech with devices like epistrophe or anaphora ensures your audience grasps the significance of what you’re saying.
- Persuade your audience. Devices such as hyperbole or irony can persuade listeners to consider your perspective or take action by appealing to their emotions or sense of humor.
- Keep it interesting. Irony, humor, and clever wordplay make your speech more entertaining, preventing it from feeling dry or repetitive.
In short, literary devices are key for engaging your audience, making your message clear, and leaving a lasting impact. They make your writing more than words—they turn it into an experience. Keep in mind that various tools like the “words to minutes” converter will come in handy when you are writing a speech and need to be sure you don’t lose the audience’s attention.
Pro tip
Rhetorical devices are super powerful for speeches and writing but juggling them with multiple assignments can be tough for college students. If you’re feeling overwhelmed with academic work, consider using a custom assignment writing service to ease your load. These services can help you focus on perfecting your rhetorical skills by taking care of other demanding tasks.
By delegating some of your tasks to professionals, you can focus more on developing your public speaking and writing skills. Whether it’s writing a persuasive essay or preparing a speech, having the right support can make a big difference in achieving your academic goals.
How do you remember the rhetorical devices list?
Memorizing a list of rhetorical devices in literature can be daunting, but it’s essential for enhancing your communication skills. Here is a rhetorical devices list to help you remember and master these devices:
- Mnemonics. Create mnemonic devices or acronyms using the first letter of each device’s name. For example, “MARS” can help you recall Metaphor, Anaphora, Repetition, and Simile.
- Visual aids. Associate each device with a vivid mental image. Imagine a lion for simile, a clock for repetition, or a scale for balance.
- Practice. Regularly practice using these devices in your writing and speeches. The more you use them, the better you’ll remember them.
- Grouping. Group similar devices, such as metaphor and simile as “comparisons,” or repetition and anaphora as “repetition techniques.”
- Flashcards. Create flashcards with the device’s name on one side and its definition and an example on the other. Review them regularly.
- Storytelling. Craft a short story or narrative that includes all the devices. This narrative can serve as a memory aid.
- Quiz yourself. Test your knowledge with self-made quizzes or online resources to reinforce your memory.
- Real-life examples. Pay attention to how rhetorical devices are used in many everyday conversations, speeches, and written works. It will help you recognize and remember them more easily.
Remember that practice and application are the keys to mastering rhetorical devices. Rhetorical devices are sometimes really needed, and the more you incorporate them into your communication, the more natural and memorable they become, enhancing your ability to come up with an original hook for essay and craft compelling pieces of writing.
Sources
Forsyth, M. (2013). The elements of eloquence: How to turn the perfect English phrase. Icon Books.
Purdue Online Writing Lab. (n.d.). Rhetorical strategies. Purdue University. Retrieved June 3, 2025, from https://owl.purdue.edu/owl/general_writing/academic_writing/establishing_arguments/rhetorical_strategies.html
Heinrichs, J. (2007). Thank you for arguing: What Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion. Three Rivers Press.
What Are Rhetorical Devices?
Rhetorical devices are language tricks to make your speech or any piece of writing more expressive and persuasive. They make your presentation or text more interesting, emotional and memorable. With their help, you can give a different sense to words to use in essay and turn a literal meaning of something into a figurative one.
What are Examples of Rhetorical Devices?
Some of the most common are:
Alliteration: repetition of the first consonant sound in a series of words.
Anaphora: repetition of a word or phrase at the start of consecutive sentences or clauses.
Metaphor: an indirect comparison.
Hyperbole: exaggeration for emphasis.
Rhetorical Question: a question asked not to get an answer but to make a point.
How Do Rhetorical Devices Help in Public Speaking?
Using rhetorical devices makes your speech more lively and emotional, grabs attention, highlights points and makes information more memorable. They can improve sentence structure and help you get a particular reaction from your target audience or even when writing an evidence essay and reading it out loud in class.
Can Rhetorical Devices be Used in Written Works?
Yes, rhetorical devices are used in written texts including essays, articles and fiction to add expressiveness and persuasiveness. Certain elements of such devices can add more detail to two adjacent words or provide multiple meanings to one phrase. The whole point is that your text makes sense, so feel free to use any rhetorical devices you want to emphasize what you want to say.
How Can You Learn to Use Rhetorical Devices?
Study examples of rhetorical devices in famous speeches and texts, such as Kennedy’s inaugural address, practice using them in your own speech and writing and get feedback from your audience or mentors. If you struggle with using them, feel free to ask for help or order an essay from a service you trust.