MAC Cosmetics Promotion Strategy Question/Answer Sample

Posted on October 12, 2023

Paper Instructions

Academic level – Undergraduate 3-4
Type of paper – Question/Answer
Topic Title – MAC Cosmetics Promotion Strategy

  1. MAC Cosmetics Promotion strategy in the UAE What is your core message to consumer (ie slogan!) and creative strategy?
  2. What mix of advertising, personal selling, sales promotion, sponsorship, direct response marketing, public relations/publicity will you have and why?
  3. Is there a mix of push and pull? (Answer these questions in paragraphs)


Question 1

In the specific context of the United Arab Emirates, MAC Cosmetics has effectively integrated a central message that aligns intricately with its core brand philosophy and resonates profoundly with a diverse consumer demographic. The brand’s slogan, summarized by the phrase “Embrace Your Beauty Uniquely,” serves not only as a testament to its unwavering commitment to celebrating individuality and self-expression but also as a demonstration of its profound comprehension of the multifaceted landscape within the UAE. This strategic approach seamlessly harmonizes with the multicultural and cosmopolitan nature of the UAE, where consumers demonstrate a pronounced tendency towards products that facilitate the expression of their distinctive identities. MAC’s overarching marketing strategy is strategically anchored in the prominent exhibition of diverse skin tones, ethnicities, and artistic styles. This calculated emphasis on inclusivity underscores the brand’s core values and catalyzes consumers to explore makeup as a potent instrument for creative self-expression.

Question 2

MAC’s promotional strategy within the United Arab Emirates (UAE) constitutes a meticulously engineered merger of diverse components strategically selected to captivate the intended audience and drive sales effectively. Advertising assumes a pivotal role, transcending both traditional and digital platforms. Precisely curated print advertisements strategically positioned in esteemed lifestyle publications produce a profound resonance among discerning UAE consumers inclined to luxury. Concurrently, the digital landscape, dominated by platforms like Instagram and YouTube, adeptly leverages the prevalent digital saturation in the UAE to share a comprehensive array of makeup tutorials, user-generated content, and strategic collaborations with influencers. This dynamic fusion harnesses the potent narrative potential of visual storytelling, intricately weaving a narrative tapestry around the brand’s product offerings. Additionally, the strategic deployment of sales promotions with the allure of time-limited offers and bundled deals represents a smart tactic that capitalizes on the UAE’s culture of determining value-seeking consumers. This catalytic approach imparts a fleeting sense of urgency, compelling consumers to expedite their purchases while concurrently providing tangible incentives. MAC’s rational utilization of event sponsorship, particularly within high-profile fashion spectacles and beauty expos, strengthens its brand visibility and ensures alignment with the prevailing currents of industry dynamics.

Question 3

At the heart of MAC’s promotion strategy lies a fusion of push and pull techniques meticulously directed to formulate a meticulously designed marketing paradigm. The push paradigms are overtly manifested through MAC’s strategic affiliations with diverse retailers and accomplished makeup crafters. These mutually beneficial partnerships engender an environment wherein MAC’s product stock assumes paramount prominence, invariably enriched by the expertise of sales personnel meticulously versed in describing product attributes and intrinsic benefits. This convergence of forces facilitates expedited product distribution and unwavering market availability. Conversely, the pull dynamics, which constitute an integral part of MAC’s branding and engagement schema, exert a profound influence. Embodied through the conduit of the resonant slogan, “Embrace Your Beauty Uniquely,” and further accentuated by the brand’s inclusive visage, these dynamics intricately resonate with consumers’ desire for self-expression and distinctiveness.


Dhillon, R., Agarwal, B., & Rajput, N. (2022). Experiential marketing strategies used by luxury cosmetics companies. Innovative Marketing, 18(1), 49–62.

Rizvanović, B., Zutshi, A., Grilo, A., & Nodehi, T. (2023). Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported by digital marketing. Technological Forecasting and Social Change, 186, 122128.

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