How to Write an Informative Essay on Strategic Marketing Management

Writing guide
Posted on January 14, 2016

When writing the informative essay, your overall goal is to inform your audience of something related to your course, or subject matter. To that end, you want to inform the reader on an important facet of a problem or situation.

For example: you may want to tell your readers about health, but in so doing you have to whittle down your topic to something which you can easily explore and analyze in the number of pages or word limit you have been given.


Start by picking your broad topic. In most cases the first idea you have will not be small enough to be adequately covered. You want to be able to integrate some claims and supporting evidence such that by the end of reading your essay a reader is better informed on the issue at hand. Should your topic be too broad, you will be unable to do that well.

To narrow down your topic, try to refine it by a specific demographic data such as:

  • Age
  • Location
  • Gender
  • Ethnic groups
  • Occupation
  • Time period

For example: if you choose management, and you narrow it down to the prevalence of conflict in one department, or under one leader, you can refine it by a type of conflict or by a demographic such as males versus females or older employees versus younger employees.


After the selection of your topic, you must begin the research. Bring with you things such as:

  • Notecards of different colors
  • Pens
  • Highlighters

Because you need evidence in order to properly inform, it will save you a great deal of time to bring notecards of various colors so that one color can highlight key ideas and the other color can be designated for supporting documentation.

When you find a quote or statistic you want to use, write it down with the bibliographic information, or make a photocopy and highlight the portion you want to use. This seems remedial, and many students believe that once they find a key idea or statistic they will know exactly what it is at any point in the future; however, most students find that when it hits crunch time and they are frantically writing in search for that one idea they remember how they spot in a specific study that key idea but it is lost to them now. If you highlight it, it will not be lost.


When presenting your evidence, you need to remain objective. This is not a personal piece where you inform the reader of your opinion. Rather, it is an academic piece where you must present evidence to support your claims. In cases like these the evidence comes in the form of:

  • Scientific studies
  • Data
  • Quotes from experts in the field
  • Anecdotes
  • Statistics


With your notes and evidence, it is time to start writing. Generally, the structure of the informative essay is on par with the standard five paragraph essay insofar as you need an introduction, body, and conclusion. You should set aside a single body paragraph for each of the key ideas you are presenting in support of your thesis.

If you need more information on strategic marketing management for your paper, check out 20 topics on marketing management with a sample essay. Furthermore, you have a chance to see full scale facts on the same issue that will help your informative essay writing.

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