Paper Requirements
Academic level – Undergrad. 1-2
Type of paper – Project/Assignment
Topic Title – Benefits of fully transformation from retail business to online
Instructions:
My topic: Benefits of fully transformation from retail business to online
For this discussion question, you will work with a peer in your class to review the points below which will be part of your Module 6 Professional Assignment #1.
Using the topic you chose in Module 1, create a research design that would utilize secondary analysis. Include the following in your design.
– A problem statement
– A purpose statement
– Two to five research questions
Project Sample
Problem Statement
The retail sector has recently transformed as numerous enterprises have shifted from traditional brick-and-mortar outlets to online sales. Due to a delayed response to this phenomenon, retail enterprises are encountering specific difficulties as they strive to sustain their competitiveness and significance in the market (Davis-Sramek et al., 2020). Scholars primarily concentrate on investigating the consequences of e-commerce. However, comprehensive research on the enduring consequences of a complete transition to online sales is lacking (Chetioui et al., 2021). This informational void poses a noteworthy obstacle for retail businesses aiming to introduce innovations and maintain an edge over their rivals.
Purpose Statement
In this investigation, I’m exploring the advantages of completely transitioning from a conventional brick-and-mortar retail establishment to an online operation. Lately, there’s been a noticeable movement toward e-commerce, driven by the growing incorporation of technology and its appeal to customers. I’ll delve into pre-existing data relevant to this subject through secondary analysis. I aim to uncover discernible trends and patterns that are connected to the advantages of making this transformation.
Research Questions
- What are the financial benefits of fully transforming from retail business to online?
- How do traditional retail and online sales’ customer preferences and behaviors differ?
- What are the operational advantages of a complete transformation to online sales?
- What are the potential drawbacks or challenges associated with a complete transformation to online sales?
- How do retail companies successfully navigate the transition to online sales?
References
Davis-Sramek, B., Ishfaq, R., Gibson, B. J., & Defee, C. (2020). Examining retail business model transformation: a longitudinal study of the transition to omnichannel order fulfillment. International Journal of Physical Distribution & Logistics Management, 50(5), 557-576.
Chetioui, Y., Lebdaoui, H., & Chetioui, H. (2021). Factors influencing consumer attitudes toward online shopping: the mediating effect of trust. EuroMed Journal of Business, 16(4), 544-563.