The movie Fight Club illustrates how society has become consumers, where people are being brainwashed with idea that they need to have materialistic goods that they don’t really need and also depicts that a solution to this crisis is living in a dilapidated house where one can discard the influences of the outside world and consumerism however this illustration is accurate by generalizing society as a whole.
Point one; we are being manipulated by society in to believing that we need things that are unnecessary. The beginning scene of the movie Norton’s character was describing that he has become a slave to the Ikea network. As a representative of society Norton admits that “We’re consumers. We’re by-products of a lifestyle obsession.” The IKEA magazine is a perfect example of this.
Society has led him to believe that he needed the highest quality or that type of style furniture.
Another example of how society manipulates the thinking of an individual is after Norton’s apartment blew up and he was looking at his empty refrigerator. The point is that he had unconsciously prioritized having more material possessions such as furniture in his apartment than essential food for himself. There are two scenes in the movie that follow the meaning of this quote “I say never be complete, never be perfect.” The first scene that correlates with the quote is when Norton had lost his briefcase at the airport and felt like the world was over. Norton said that he almost was complete with a respectable wardrobe and he was also naming off his brand name apparel that he lost.
The second scene that goes with this quote also goes with this quote is at the bar scene with Tyler after his apartment was blown up. Norton was talking about how he felt about buying his last sofa because he was saying that it was the last sofa that he needed to buy because he felt almost complete in his lifestyle where he had everything that one could need. The quotes interpretation is as follows: Someone who had not been perfect would not be so terrified losing there belongings than a person who was trying to be perfect because would not have lost as much as the person who was complete.The things you own end up owning you.” This last quote is very real in our society which is shown greatly at the bar scene conversation. The example that Fight Club illustrates is at the conversation in the bar when Norton was emphasizing the need of taking extremely good care of all his furniture which is understandable. The message is clear that the media wants us to do what they tell us to do. Look at your own life and decide how big a role society has changed the way you think about beliefs, relationships, and what to buy. Do you always want to be told what to do?
What can you do to reject the influence of consumerism in your life? The movie fight club offers a solution which is living in a dilapidated house where one can reject all the influences of the outside world and consumerism. In the movie Norton feels that society he has been manipulating him. As a result of his realization he blows up his apartment to signify his rejection of it all. One example that the movie shows as a sign of rejection is the conversation with Tyler outside the bar.
His choice of not going to a hotel for a place to stay represents that he doesn’t want to go back to the same lifestyle where he would have everything pretty much complete. One narration bit in the movie illustrates it is possible for one to reject society and not be sad or feel in withdrawal. The narration occurs in Norton’s first few months at the ramshackled house when he said at the end of the first month he didn’t even miss TV and he didn’t mind a warm stale refrigerator. A quotation that is supportive of how Norton has become more interesting and confident in his character is “It’s only after we’ve lost everything that we are free to do anything.” This quotation applies to Norton because he had lost everything that was important to him i.e. his briefcase and his apartment. Now with a fresh start over he is able to pick and choose what he feels is appropriate to live a live without being told my society what to do. Lastly as he finally comes to a more realization of how a better person he has become by rejecting society he decides that blowing up the credit card companies at the end will turn society into a better one but before that happens chaos must take place because “On a long enough time line, the survivability rate for everyone drops to zero.” By blowing up the credit card companies it will make people go through the same process of what Norton went through. There were five stages that Nortons character went through. Denial was the first stage of what Norton went through he because he couldn’t believe that the airport lost his briefcase. Then he became angry or at least was upset that the man said that he owned a dildo. He then went through the stage of bargaining. The scene in the bar when he said that it was ok that he lost his briefcase and his apartment since he had insurance and that everything would be covered.
The next stage was depression because he didn’t have a place to stay and when he found out it was a run down house he was going to be staying in. The last stage was acceptance where he made the best out of the situation. As a result of Norton’s own stages of chaos turned him into a better person who feels free from the influencing of society and feels that the general public would benefit as well as he did. If not in a dilapidated house we should all live in live in a third world country for at least 2 years with no running water, no car, no TV, no supermarkets or Mc Donald’s and no computer, and no society telling us how to behave and see how differently we change our lives.
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