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Tag Archive 'sports term paper'

Sports Celebrity Advertising

July 30, 2008

Advertisers often spend heavy amount of dollars yearly on celebrity endorsers, with the aim of pressuring consumers’ insights and purchase objectives.   Celebrities around the world prepare advertisements believable and aid in the recognition of brands, increase message, generate a constructive attitude on the way to the product and construct a separate character for the authorized brand.   Eventually, celebrities backing are supposed to cause a greater chance of customers preferring the endorsed item, and memorandums conveyed by eminent personalities reach a high scale of interest and recall for various customers.   The impact of the proclamations of celebrity endorsement agreements on stock income is encouraging and urged that personality endorsement deals are usually viewed as a meaningful savings in marketing.   Providing this fact, one can securely deviate that personality endorsements are here to live….

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Hockey as a Mean to Develop National Identity

July 28, 2008

Grueneau and Whitson raised the question of hockey being a part of the search for national identity in Canada. They outlined that hockey was given “even greater symbolic currency in recent years” being one of the few objects recognized to be ‘truly Canadian’ (Grueneau, Whitson, 1993).  Hockey Night in Canada reflects an idea that hockey brings together Canadians in a common experience of the game. In this case sport does not play the only role of glorifying masculinity and appealing to human’s urge of violence, it also unites Canadians in the understanding of own culture, ideological preferences and values. Taking readers through the history of ice hockey, authors try to illustrate connections of hockey history with the development of national mentality, country economy, cultural and social trends. They also present an idea that the development of hockey culture as it is now in Canada was impossible without interference of governmental institutions, economically interested parties and mass media into the process. They also express an idea that hockey obsession is a part of a search for national identity, however they somehow hint that national identity is itself a myth just like hockey passion. Gruneau and Whitson tried to look at the hockey game from the different from custom angle. …

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