The necessity of writing research papers is like a ghost persistently following the students in all of the educational establishments. There seems to be no way out except mastering the art of writing research papers which includes outlining, composing, and formatting. The need to write good research papers is quite common among marketing students as well as students in other fields of study. They face the process of researching and writing research papers for their studies in marketing at least several times in their academic career. If you are one of those poor souls, you have definitely to come face-to-face with the challenges of completing a research paper associated with your study of marketing.
First of all you need to choose the topic for your future paper. The choice may be done at the suggestion of your scientific advisor or professor or by you, the author, based on your scientific preferences and interests. The topic selecting procedure should be followed by a careful review of the existing literature devoted to your marketing problem. It is almost impossible to be fresh and unique when selecting the topic, so you will need to settle for the fact that history repeats itself. This means that several marketing researchers have previously investigated the problem chosen by you. You will, of course, build upon their knowledge and do your best to incorporate the already existing works. Be sure to use only reliable sources (encyclopedias and solid scientific magazines etc.), rather than utilizing less than reputable resources….