Studying consumer behavior allows today’s students and tomorrow’s professionals to identify consumers’ needs better, allowing them to become more consumer-oriented and more likely to succeed. This field also helps them ensure their employers’ survival, profitability, and growth in the current competitive marketing environment. It further advances their career as it makes them capable of predicting market trends, adapt to changes in the market, and create and retain consumers.
Realizing the importance of consumer behavior, your instructor may want you to delve head on in this subject. That is why they entrusted you with the task of coming up with a critical thinking essay related to this field. If you are having trouble coming up with a topic for your essay, especially if the deadline is too close for comfort, here are 13 facts that can help you grow more creative….
Part 1: Executive Summary
This research paper explains the decision making process , the internal and external factors that have influences a “high involvement” purchase of Steve Wang that was made recently. At the beginning of this research paper, introducing the demographic detail about Steve Wang and his lifestyle information. Then the product information like price, distribution and competitive position. In the part of analysis of the decision process, mainly give the theories of the process, using some tables and diagrams to make clear and understandable, in this part, the every stages of the process are discussed, include the internal and external factors that impact. Part five gives the explanation of process and factors, the facts of the actual situations compare with the theories. An interview transcript is given in appendix of this report, the biggest limitation is the lack of the experiences of analysis although everyone is a consumer….