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Tag Archive 'article review on ethics'

Article Review on Marketing Ethics

October 18, 2011

Article Review on Marketing Ethics:
Marketing is one of the most important strategies towards the growth of a company. Most business people and marketers are coming up with strategic ways in which they can sell their products to different consumers in a given region. This has led to the need for close focus on ethnic minority groups especially in the United States where there are different ethnic communities. Ethnic marketing is all about a marketer or business person using marketing strategies aimed at attracting a particular ethnic group. With the big numbers of ethnic minority groups in major countries in the world especially in the US, marketers have to develop their marketing strategies to incorporate these other communities since they are part of the larger market. This has grown over time leading to focus on African Americans, Hispanics, and Asians among others since marketers have realized that most of the expenditure is from the ethnic groups thus a need to make them feel more recognized and appreciated by the companies. This is an analysis on the article, ‘Ethnic Marketing: McDonald’s is Lovin’ It’…

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