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The U.S. government is usually thought of as the enforcer of statutes aimed at maintaining competition in a given market segment. Even forcing the break-up of individual companies deemed to have an unfair advantage in monopolizing entire markets as in the case of AT&T in the 1980’s.
In 1987, however, the same government was involved in bringing together a consortium of competing American manufacturers in a joint research and development effort on a scale never seen for individual companies in the U.S.
This newly formed organization called SEMATECH or Semiconductor Manufacturing Technology, was created in March of 1987 and was seen both as the object of hope and the cause of extreme controversy as it tried to gain acceptance from industry giants and entrepreneurial start-up companies alike….
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Tags: marketing essays, marketing research paper, marketing term paper, SEMATECH, SEMATECH marketing, SEMATECH marketplace
