Beyond doubt, advertising is as old as the first market. Right now it is an inseparable part of our lives. We can see commercials everywhere: on TV, in newspapers and in streets. We really ought to lay our account with this issue today. Advertising companies influence our minds beyond measures on our society, but is this impact positive or not?

We often lay at the door of some companies, using “aggressive management” to win a market. All sorts of corporations do it with two purposes: to lay hold on the market and raise as much money as possible… This means they create a strong positive image of a hero, who promotes some brand. Continue Reading »

Sociology is a new science which focuses on the totality of social life, the context of behavior and the group level of real and social facts. An individual is a part and parcel of the society. Social integration refers to the degree to which a person is a part and parcel of a larger group. Marriage, family, and kinship, etc reflect the social integration. An individual’s conduct and life are reflected by the social integration. It binds one person to other person. In generally speaking, the word “society” means the members of a society in group persons rather than the social relationships of the persons. Society is a complex one. It is found that from traditional, barbaric society to the modern society, each society is formed by the combination of several social institutions. Marriage, family, educational, economic, political, religious institutions, are the basic social institutions in the society. Now some more such as school, peer groups, workplace, and the state are influencing the individual personality. These basic social institutions govern the social movements of the human beings. They control human beings. The term socialization is used by sociologists, social psychologists and educationalists to refer to the process of learning one’s culture and how to live within it. For the individual it provides the resources necessary for acting and participating within their society. Continue Reading »