Many factors contribute to a company’s success or failure. Company is defined by more than just its product or service. An effective organisation has much strength in its favour to remain competitive. Factors such as: flexibility, creativity, openness to use of technology and innovations, a balance between core and context, communication across the organisation and talented employees are a must for competitive advantage (Wignaraja 2004). It is an organisation’s ability to adjust to changing times that creates a foundation for the public to admire. Integrity is crucial. Upholding the company’s value system and word to the public remains a key facet for success. Building any strategy or campaign on this premise presents the best possible and true corporate image to the public and allows for a great amount of trust to form. This paper will explore the notion that an organisation has greater ability to focus on the core when it utilises available technologies and resources to handle its context. This may mean outsourcing some of their processes in order to gain greater optimisation. First, the organisation must have the ability to value technology and innovation. Today’s telecommunication is a triumph for human ingenuity and spontaneous order. In some parts it embodies leading edge technology like Asynchronous Transfer Mode but really it is the use of new technologies combined with older ones that makes the Internet so fascinating and vital to business. Specifically the Internet ends distance limitations and it empowers individuals in important new ways to create new enterprise (Gasman 2005, p. 2). The Internet is relatively vast in its freedom. Unlike the traditional telephone, the Internet is not charged by the mile or any distance. This brings people together. Continue Reading »