Beyond doubt, advertising is as old as the first market. Right now it is an inseparable part of our lives. We can see commercials everywhere: on TV, in newspapers and in streets. We really ought to lay our account with this issue today. Advertising companies influence our minds beyond measures on our society, but is this impact positive or not?

We often lay at the door of some companies, using “aggressive management” to win a market. All sorts of corporations do it with two purposes: to lay hold on the market and raise as much money as possible… This means they create a strong positive image of a hero, who promotes some brand. Continue Reading »

Generally, amidst all online advertisings, there are only few ads that encourage and influence the costumers’ ability to recall the product and buy the product. Rather than posting an “intrusive” kind of advertisement, this research aims to search the secret behind an online advertisements success to effectively produce an online ad. This research will explore a number of online advertisements as well as the factors of an effective online advertisement. Continue Reading »