Marketing Plan for Google Glass
Project Google Glass was initiated in April 2013 and is aimed at integrating a head mounted display into an Android Smartphone (BUSINESS INSIDER, 2013, p. 54). Such a venture needs a comprehensive marketing plan and Google INC has ensured this by developing a marketing plan that entails pricing details of the product, launch criteria and preliminary budget calculations. This essay seeks to identify these key elements and provide an understanding of how the company will implement the plan. The Google Glass project entails the sale of wearable technologies therefore this essay will discuss the market potential of these technologies as well.
Google is a multinational company that develops internet related products and services and avails them to its consumers. The firm was incorporated as a private company in 1998 (STUDYMODE WEBSITE, 2010, p. 43) and over the years, Google has managed to live to its customer expectations. The firm has developed high-end consumer products such as cloud computing and ADWords which are among its main sources of income. These online softwares and technologies have gone a long way to make necessary information readily available to its customer as stated in its mission statement. The Google glass plan involves an Eyewear that has an embedded camera, microphone GPS locator and an induction amplifier (STUDYMODE WEBSITE, 2010, p. 34). All these features sum up into a technological device that makes audible sounds to the user. The user can operate the Google glass using voice control. It is with no doubt that such a revolutionary gadget requires a sound marketing plan that will propel the company and product to greater heights. Marketing the gadget is a separate task of developing it. Poor marketing and pricing mechanisms could render the efforts of the company useless as was evident with the Bluetooth technology.
Dimensions Influencing Decision Process of Franchising Adoption by Mid-Market Hotels in China
There is a need to explore the dimensions that influence some of the decision-making processes of Chinese mid-market hotels as they get into franchises. It is necessary to conduct a benefit analysis of franchising as a means of participating in hotel operations in the Chinese market. This encompasses all the businesses in the hotel industry that are either making an initial entrance or expanding operations from their present Chinese base. Some of the greatest drawbacks, also doubling up as negative dimensions, include adapting to the preferences and tastes of the market, acquiring reliable business partners, and protection against IPR violations. The other further dimensions include stiff competition, value added services, the legal environment and customer service.
Franchising, despite having enjoyed a relatively obscured existence in the early 90s, has experienced a wildfire success in the recent years. This article shares some of its findings from reliable retrospective studies on franchising in the Chinese mid-market hotel industry. With over 10% of its hotel industry having been taken over by franchised hotel chains, China currently has one of the world’s fastest growing franchise industries in the world. Additionally, the country enjoys playing the world’s largest host of the franchise industry with over 200,000 franchised retail outlets belonging to almost 2600 international brands (Chao, 2008).
1. Compare and contrast the influence of economic, social and political characteristics that have developed tourism in developing countries.
Tourism has traditionally acted as major source of income within many developing countries. The huge amounts of investment put into this sector points to the important role it plays in the growth of the economy ad the development of economic potential. At independence, Kenya identified tourism as a major driver of the economy and as over the years strived to develop this sector through numerous investments. As a result there has been development and opening up of many tourist markets, making Kenya one of the leading tourist destinations in the world. There has also been development in domestic tourism, a factor that a largely boosted tourism in the country. Other countries that can be considered as developing tourism markets include Tanzania, Rwanda and China.
Despite the positive impacts of tourism, the sector also faces numerous challenges that these countries have had to grapple with. The governments of these countries have put in place strategies to overcome these challenge which threaten their economic potential. There are numerous factors tat have influenced the growth and development of tourism in developing markets. These factors are a political, social and economic.
Economic factors that have influenced tourism in developing countries
The economic stability of a country plays a great role in the development of other sectors within that country. A stable and highly performing economic climate encourages investment in various sectors and consequently there is more economic growth. Kenya and other developing countries that place great emphasis on tourism have experienced the influence of economic actors on tourism development in their countries.
The question of sexuality is on that needs that needs thorough analysis in order to determine the implication brought about by the depiction of sex and sexuality through the use of print media. The depiction of human sexuality can be separated into two parts, male and female sexuality. These two forms vary according to the differences in the gender of the persons involved.
The main objective of this paper is to study, keenly, the research methods used in two literatures, and to provide an analysis of the literatures on sexual imagery. The two literatures were compiled by different people to show how various forms of male and female sexuality are constructed in different publications.
The two articles are similar because they both talk about the depiction of women in various forms of print advertisements especially in magazines. However, as Sexuality focuses mostly on the sexuality and people’s view of sex, as well as, their feelings and preferences in sex, The European Journal of Marketing, focuses mostly on the picture of women that is painted representing women as either sexual objects or feminine sexual goddesses. The European Journal of Marketing also focuses on the position of women and their sex roles in the community. In the article, the various sex roles that women play have been reviewed. It has also compared the power of women, in sex, over men, and that of men over women as well.
Sample Research Paper on Entrepreneurs
The paper is a case study analysis of Jurys Inn Hotel and Ryanair Ltd. The research offers a business overview of the companies, their formation and their organizational structure. The analysis examines the management philosophy of innovation and the reasons why the companies have become so successful. The study investigates the innovations introduced by the management of Jurys Inn hotel so as to make it efficient and competitive within the industry. It also looks at the innovations implemented by the management of Ryanair so as to create a competitive advantage for the airline. The case study explains the role of entrepreneurship in the development of both companies and the fundamental reasons behind their success. The model concepts of both the airline and the hotel are also examined and explained in the endeavor to relate them to the success of both organizations.
Jurys Inn Hotel
The founder of the Jurys Doyle Hotel Group was a commercial traveler who identified an opportunity and established an inn that was aimed at serving the sector in which he was working. In 1839 the commercial traveler ventured into the entrepreneurial world by opening an Inn at Dublin College green which was later named the Commercial and Family Hotel.
Sample term paper on Global Recession:
All over the world, headlines of the newspapers are talking about recession. Recession can be defined as the slowing down of business processes or activities. As a result, it has affected the world’s economy. The prices for goods and services have sky rocketed, companies are doing badly and the stock markets are not doing well. This has been transferred to the lives of people. Many people are struggling to earn a living so that they can survive in this poor economy. Therefore, people have been affected socially and economically thus making the relevant authorities to try to find solutions to solve the problems.
In many people’s discussion, the main topic is what caused the global recession. According to analysis, the American housing project is one of the causes. The government created a good system to lend people with so that they can be able to afford houses and as a result, the rates of inflation went up (BBC.com, 2008). Another cause of the recession is the rise in fuel prices. Almost all the commodities made by different companies must have used fuel either directly or indirectly. All this has emanated from the US trickling down to the other countries; thus, becoming a global issue. Therefore, the rise of fuel and housing projects made the cost of the different commodities to rise resulting to the recession.
Research paper on “How Facebook, a social networking site, affects the quality of adult relationships”:
There are many places where one can choose to go to so as can observe things that interest them. Communication is an essential aspect in life, without it, life cannot function well. Lately, most people have been taken over by social websites for interaction, such as twitter and Facebook. Adults also stay abreast in this matter as they are using it to establish and form relationships. Adults, who want to find love, mostly use the latter and those in need of expanding their businesses and careers.
The locations, which I chose, were Starbucks, a friend’s house and ‘the spot’ that is hookah lounge. This are places where many people go to and as well as them being conducive for facebooking.
It is on the 12th day of October, in the year 2011, that I set out to go and observe the effects that Facebook has had on the adult population. According to research, over eighty percent of American adults consume coffee and Starbucks is where they obtain their favorite brew. At around seven thirty, I set out to star bucks, which is located at the city center. It is strategically positioned and this means that many adults on their way to work have to pass by. Currently, Facebook is the most popular social site in the world and it attracts even adults, who would be busy with other things. Starbucks is especially full since it is a cold morning and everyone is in dire need of coffee, which has been freshly brewed.
IFRS versus GAAP: Assessing the Issue
Major sources of investment capital have long favored greater harmony and transparency in global accounting standards (Ohlgart & Ernst, 2011). While world accounting standards in the modern sense originated in the US, a divergence has occurred between GAAP criteria and the prevailing international accounting standards, currently represented by IFRS criteria. The latter are now in official use in 120 nations (Tyson, 2011, p. 27). In October 2002, FASB and IASB formalized the Norwalk Agreement, to converge in their accounting rules over time (Charron & Moores, 2011; Tyson, 2011). Since then, both the major accounting associations and government regulators have moved toward convergence in accounting practices. In light of this development, this paper will look at whether to recommend that the SEC maintain GAAP criteria for firms that report in the US or move to IFRS criteria, especially concerning the issue of intangible assets.
The Call for Convergence
After the Enron and WorldCom accounting fiascos, which “culminated in huge financial losses and decimated capital markets worldwide,” there has been vociferous pressure, especially from European firms and auditing agencies, for the US to join the growing world community of accounting practice by moving away from GAAP and toward IFRS criteria (Tyson, 2011, p. 25). This assumes that globally standardized criteria would have improved transparency in financial reporting at Enron and WorldCom, raising awareness of irregularities earlier. Thus, some have argued that IFRS standards, which rely on principles more than rules, foment more professional judgment, which creates transparency (Tyson, 2011, p. 30). Admittedly, GAAP criteria are better at industry-specific detail, but there have also been arguments that they may encourage “financial engineering” (Tyson, 2011, p. 27). Nevertheless, credible academic sources find no evidence that IFRS standards are superior to GAAP criteria (Tyson, 2011, p. 30).
Sample Research Paper on Abortion:
There have been an increasing number of abortion cases throughout the world. This scenario has been fuelled by among other factors social and economic factors. Abortion is the termination of pregnancy. It is the removal of the foetus before it is viable. It is usually done before the foetus gets to 25 weeks old. It is either spontaneous or induced abortion. Abortion refers to the induced type (Malcolm 1977 page 12).
In developed countries, abortion is legal whereas most developing countries do not encourage and permit abortion. This brings about the differences in safe and unsafe abortions. Abortion accounts for over 70,000 maternal deaths worldwide.
Abortion has a long history. In the past, it was done using crude tools such as sharpened tools, physical trauma and other traditional methods. With advancement in the field of medicine, contemporary methods are now used and involve the use of medication and surgical procedures (Nada 1998 page 61).
Each country in the world has different legality, cultural and religious statuses and prevalence of abortion. The ethical principles towards abortion and removal of pregnancies also vary. Countries such as the United States of America and Britain have heated politics surrounding the issue of abortion in pro-life and pro-choice campaigns (Ted 1995 page 66). These are based on the argument that for one group, it should be legalized and for the other, abortion should not. Most governments in the developed countries have legalized abortion. Many developing and underdeveloped countries have not legalized abortion and have no control over what is done by the medical personnel.
Mediation refers to a process whereby the parties involved in a dispute identify the issues, then proceed to develop the necessary options, look at the alternatives available and eventually come to an agreement being assisted by a third party or mediator. It is basically an alternative to resolving disputes of two or more parties without necessarily going to court. One thing to note however, is the fact that the process of mediation can only take place if both parties involved in the dispute agree. The process is so confidential that the discussion terms need not be disclosed to anyone outside the parties involved. The mediator helps the two parties to come to an agreement. A mediator is not allowed to take sides, offer guidance or make any judgments but develops communication and builds a consensus of the parties. There are cases where the mediator is allowed to give his/her own view but with consent from the parties involved. At the end of it all, the mediator ensures that a solution has been found and all the parties are happy. The techniques used by the mediators depend on their training and skill to ensure that parties come to an agreement in a manner that is informed and voluntary. This method of solving disputes can be used in very many situations including family, consumer, contract and neighborhood disputes.